The company Nielsen Mobile has published the key facts about the prevalence of iPhone, user demographics, as well as the level of use of multimedia features of the phone in the UK, France, Germany, Italy, Spain and Sweden in 2008.
The total number of European iPhone users is 1.1 million. The iPhone share at the mobile market in Europe is 0.3%.
73% of European iPhone users - men (for comparison, the overall proportion of men in the industry is 51%); two-thirds of users iPhone - younger than 35 years (for comparison, the industry average, this group is 32%). 40% iPhone users do not consist and never had been married.
63% use their iPhone to access the Internet (which is 5 times higher than rates of use of mobile internet in average audience). 25% watch video on their phones (which is 8 times more than the average). 55% use electronic mail at their iPhone (that 9 times more than the average). 15% play online games on their phone (which is 2 times higher than the national average audience of owners of mobile phones).
35% iPhone owners chose it for its technological and functional capabilities, 26% reported that they were attracted by the brand name Apple, 29% reported that the main reason for choosing iPhone has become a stylish design of the phone.
iPhone owners using their mobile phone is much stronger than the average owner of the mobile phone. Studies show that people want to use their phone for entertainment, and iPhone opportunities - to find information on the Net, exchange messages, mobile games, listening to music, watching - meet the expectations of consumers.
Many consumers are already using their iPhone for work. New business functions can make iPhone positions tighter at the corporate market and win new users, now as a mobile phone for business.